https://www.emmakclark.com/portfolio-temp daily 0.75 2023-01-07 https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1519606439530-RF8MIFSHGZF6R72XOMCY/selfie.jpg portfolio https://www.emmakclark.com/design daily 0.75 2026-01-21 https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1720580059703-0HEMJFWKPDWNPE7LVXNV/phoria_cover-alt2.png Design https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1720984380284-1INBP72VOW66WVF29EQH/211211_OneMedical_Shot11_2011_lores_rgb.png Design https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1721000086487-DDDR8AWVZ4C2L7DW5BJA/flu22_cover.png Design https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/90885eb9-7044-484d-aed2-a85b2425039c/social_cover.png Design https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/d9decd05-d3b6-4aab-a39e-f9a98a7a81d2/dutch_cover.png Design https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1721078515276-ABIX3OZ8HQQ9ZHFY898U/social_1.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/dfd9af19-b83d-49af-b005-b88eb3e533da/social_2-new.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1768011714859-QDMVSUNX9BTL8G9FKYEC/social_3-new.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1768011751286-UVDNSKL6KAND2T2MK206/social_4-new.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/63ab94b6-8b4d-4599-b9d9-f969ac730ead/dutch_1b.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/7ce9d41d-1966-49e4-afcc-e77ea43e0ea3/dutch_2.png Design - PERSONALIZED CONFIRMATION CONTENT This work focused on the registration flow, where users decide whether to continue or abandon signup. At this stage, users were being asked to commit to a service without a clear sense of what care would look like or whether it was right for their specific pet. Drop-off between collecting basic pet information and prompting account creation suggested uncertainty was a major factor. Our strategic bet: If we personalized confirmation content based on pet type and age, users would feel more confident continuing—resulting in higher conversion. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/8c2ce6ba-ab9d-483f-8d61-3dda45524483/dutch_3.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/5a37bd8b-968f-4d03-aa15-d7a37e42ec6b/dutch_4.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/4f62d369-17cf-4cd5-8243-ecc341e5ee7b/dutch_5.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/85f01c1d-f1b6-4f21-b13a-0d8e8782c1fa/dutch_6.png Design - ADDITIONAL EXPERIMENT Prescription Snapshot Screen Introduced a pre-registration screen for users seeking prescriptions, resulting in a +16.6% increase in conversion compared to the control. https://www.emmakclark.com/illustration daily 1.0 2026-01-21 https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1724102140456-5BZDQ37F78QNZ0CBVDUJ/illo_cover_alt2.png Illustration https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1742409000049-CLPYSSKFSRHZRKLJ7BTH/IG_eyes_1.png Illustration https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1742409002685-140RV00NSYQ4V28PA9EN/IG_moth_1.png Illustration https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1742409003268-1F28RG2YWSUM3QHMNQAZ/IG_ravens_1.png Illustration https://images.squarespace-cdn.com/content/v1/5a75527332601ebcc98604c3/1742409004689-N6V86P6B3EEIM0KU69H2/IG_snakes_1.png Illustration 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