Social Media content
At One Medical, social content was treated as a service—not just a marketing channel. Working cross-functionally with clinical, legal, operations, and communications teams, I helped create educational and values-driven content that built trust, supported patients, and aligned with brand goals in a highly regulated industry.
Led visual and conceptual direction for mental health and inclusivity posts
Balanced simple, affirming statements with actionable education
Advocated for representation and specificity in content topics and language
A “Navigating Pronouns 101” post reached 150K+ likes, significantly outperforming average engagement (500–1K likes)
VALUES-DRIVEN CONTENT
We created social content that addressed mental health and inclusivity with clarity, empathy, and clinical accuracy—centering topics often avoided or generalized in healthcare marketing.
EDUCATIONAL STORYTELLING
Educational content was designed to be accessible, memorable, and shareable without sacrificing accuracy.
Concepted and fully executed a playful sexual health series to improve retention and engagement
Used illustration and tone to reduce stigma and increase approachability
Strategically linked social posts to long-form blog content when nuance was required
Helped establish One Medical as a trusted source for clear, digestible health information
Designed quick-turn posts under changing clinical and legal requirements
Managed frequent pivots, last-minute approvals, and occasional full content scrapping
Translated complex, evolving information into clear, calming visuals
Posts consistently drove high engagement and inbound questions from patients
RAPID-RESPONSE CONTENT
During the pandemic, social content needed to evolve quickly alongside shifting medical guidance and public sentiment.